Mickey Dugan, a bald, snaggle-toothed kid with a silly grin who always wore an over-sized yellow hand-me-down nightshirt, was right at home in the 19th century New York slum known as Hogan’s Alley, and beginning on February 17, 1895, became right at home in Joseph Pulitzer’s New York World.
In the neighborhood filled with quirky characters that was home to R. F. Outcalt’s comic strip, Mickey, also know as the Yellow Kid was the quirkiest. The Hogan’s Alley comic strip gradually became a full-page Sunday color cartoon with the Kid as its main character. He spoke in a muddled slang that was practically his own language, and everything he said was printed on his nightshirt as though he were a walking billboard.
It may have been a cartoon, but Outcault’s comic strip aimed its humor and social commentary squarely at an adult audience. It has been described as a turn-of-the-century theater of the city, in which a group of mischievous ragamuffins act out the class and racial tensions of their urban environment.
As the Kid’s popularity grew, the strip’s presence actually increased paper sales for the World, and led to all sorts of merchandising from dolls to playing cards to cigarettes. It also earned Outcault the appellation ‘father of the comic strip.’
Several years later, Outcault created the character Buster Brown who became a spokesboy for the Brown Shoe Co with the immortal line “Hi! I’m Buster Brown and I live in a shoe. This is my dog, Tige, and he lives there, too.”