When the first Pig Stand opened, it was a restaurant like no other that had gone before. The year was 1921, the onset of the Roaring Twenties. Americans were in love with their automobiles. More than eight million Fords and Oldsmobiles and Pierce Arrows roamed newly created highways.
Located on a Texas highway between Dallas and Fort Worth, the Pig Stand catered to those automobile folks – the first drive-in restaurant in the United States The restaurant’s owner, Dallas entrepreneur Jessie Kirby, reckoned that all those drivers would flock to a roadside barbecue where they could drive up, fill their faces with good Texas vittles, and drive off, without ever stepping out of their automobile. “People with cars are so lazy,” said Kirby, “they don’t want to get out of them.”
Kirby was a showman who knew how to attract customers. The Pig Stand had a red-tiled pagoda-like roof set on a rectangular building framed of wood and covered in stucco. As a customer was pulling in, teenage boys in spiffy white shirts and black bow ties would dash over to the car, hop onto the running board, and take an order – before the driver even came to a stop. For this derring-do, the servers were given the nickname carhops. Food historians credit the Pig Stand with the introduction of deep-fried onion rings, chicken-fried steak sandwiches, Texas Toast and high cholesterol.
The Pig Stand was a big hit with hungry drivers, and it soon became a chain, through one of the first franchising arrangements in restaurant history. Pig Stands popped up everywhere. By 1934, there were more than 130 of them in nine states, sporting the slogan “America’s Motor Lunch.” And dinner – Pig Stands boasted that more than 5,000 people enjoyed pig sandwich dinners every evening in Dallas alone. Pig Stand drive-ins soon replaced male carhops with attractive young women on roller skates, but maintained the formula that had got them this far: good-looking young carhops, tasty food, and speedy service – all in the comfort of your automobile.
Wartime gasoline and food rationing took its toll on the Pig Stand chain. And then came McDonald’s. And Burger King. And Wendy’s. By the end of the 1950s, all of the franchises outside of Texas had closed. And by 2005, only six remained in the state. Then on November 14, 2006, state officials closed the last two Pig Stands restaurants for unpaid sales taxes. And an icon oinked off into the Texas sunset.
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