Louis J. Koch, an Indiana family man and father of nine children, was disappointed when a family trip took him to Santa Claus, Indiana, and he found no Santa Claus, no elves, no reindeer, no workshop – nothing. Why they named the place Santa Claus was a bit of a mystery. And he fixated upon the town named Santa Claus that had no Santa Claus, and upon the many (thousands?) of children who would suffer the same disappointment. Lying in bed at night perhaps (or working on a third martini), he envisioned a park where children could have fun and visit Santa all year round.
And he did something about it.
Santa Claus Land opened on August 3, 1946. At no cost, children could visit Santa, a toy shop, toy displays, a restaurant, and themed children’s rides, such as The Freedom Train. Though skeptical, Koch’s son Bill took over as head of Santa Claus Land and continued to add to the park, including the first Jeep-Go-Round ever manufactured, a new restaurant, and a deer farm.
And it continued to grow, evolving into a huge theme park divided into sections celebrating Christmas, Halloween, Thanksgiving and the Fourth of July with rides, live entertainment, games, and attractions, including three wooden roller coasters: The Raven, The Legend, and The Voyage. Just how many times could a kid throw up in one day? Then came the obligatory water park featuring the world’s two longest water coasters: Wildebeest and Mammoth, slides, pools, a river, and water-play attractions. Whew!
Of course, all of this became too much for a place called Santa Claus Land. Today it goes by the name Holiday World & Splashin’ Safari. And good luck finding Santa Claus.