strawJoseph Friedman born on this day in 1900 was one of those inventors who might more correctly be called dabblers, thinking up ideas here and there that usually don’t amount to much (a lighted pencil, for example) although his nephew, a British MP, referred to one particular invention as “arguably the most significant technological achievement of the twentieth century.”

It came about one day in 1937 while Friedman was sitting in his younger brother Albert’s fountain parlor, the Varsity Sweet Shop in San Francisco. Friedman watched his young daughter sitting at the counter as she struggled to drink her soda through a straw that seemed to stay just beyond her reach. He took another paper straw and pushed a screw into it. Then, using dental floss, he wrapped the paper into the screw threads, creating corrugations in the straw. After he removed the screw, the straw would bend easily over the edge of the glass, allowing his daughter to conveniently sip her soda – a  eureka! moment by any standard, the creation of the bendy straw. Friedman hastened to the Patent Office and secured patent #2,094,268 for his invention under the title Drinking Tube. He later filed for two additional U.S. patents and three foreign patents.

His attempts to interest straw manufacturers in his invention were unsuccessful so he eventually produced the straw himself. The Flexible Straw Corporation was incorporated on April 24, 1939, in California. However, war intervened and he didn’t make his first sale until 1947 – to a hospital rather than kids sipping sodas.

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